As a native Korean and cosmetic lover, My Korean Makeup founder Kim H.J. Sørlie has built a bridge between Korea and the West. Kim created mykoreanmakeup.com in 2015 with help from her co-founder and husband, Jan-Terje Sørlie, in order to introduce innovative Korean cosmetics to the rest of the world.
For their qualities and groundbreaking results, Korean cosmetics have received enormous attention worldwide. However, the products are still difficult to approach and often unreasonably priced outside of Korea. Kim’s goal is to help international customers easily access the amazing Korean beauty products without worrying about price nor quality.
Kim sources the most popular products solely through official channels and brings Korean beauty philosophies to the West. She currently resides in Sandefjord, Norway while the company and its employees are registered and located in South Korea for better sourcing and pricing.